Pricing Calculator

Markup is the percentage added to the cost price to get the selling price. Margin is the percentage of profit based on the selling price. This calculator uses profit margin, which is generally more useful for business planning. For example, a 30% margin means 30% of your selling price is profit.

Yes! If you're providing a service or creating products, your time has value. Include an hourly rate for your labor in the "Other costs" section. Even business owners should pay themselves - this ensures your pricing is sustainable long-term.

Common forgotten costs include: packaging materials, transaction fees (credit card processing), software subscriptions, marketing costs, utilities for your workspace, equipment depreciation, and insurance. Be thorough - hidden costs can quickly eat into profits.

Research competitors with similar quality and target market. Don't just compete on price - consider your unique value. If your costs require higher prices, focus on communicating your superior quality, service, or unique features that justify the premium.

Yes! Use the "Save scenario" button to store your current calculation. You can save multiple versions (like wholesale vs retail pricing) and compare them. Your scenarios are saved locally in your browser.

It varies by industry, but generally: 5-10% for retail, 10-20% for food service, 15-30% for professional services, and 25-50% for software/digital products. Consider your overhead, volume, and business goals when setting margins.