What is Klaviyo?
Klaviyo is an email and text message marketing tool made for online stores. If you’re reading this Klaviyo review, it’s likely because you’ve heard it can help you send the right message to the right customer at the right time, automatically.
Here’s how it works: When someone visits your store, looks at products, or leaves items in their cart, Klaviyo tracks it. Then it sends personalized emails or texts to bring them back and encourage them to buy.
What makes Klaviyo special is that it’s built specifically for e-commerce. It connects with Shopify, WooCommerce, and other store platforms to see what your customers do. This means you can send emails based on what they bought, what they looked at, or when they might buy again.
The platform has “flows” – these are automatic email sequences that send by themselves. For example, when someone buys for the first time, Klaviyo can send a thank you email, then product suggestions, then ask for a review – all without you doing anything.
Even if you’re not tech-savvy, Klaviyo has drag-and-drop tools, ready-made templates, and pre-set automations. You don’t need to know coding to create professional campaigns that drive sales. For any online store owner, this detailed Klaviyo review highlights a platform designed to grow your business by making personalized marketing simple.
Direct-to-consumer (DTC) businesses, E-commerce brands wanting more repeat sales, Fashion, beauty, and lifestyle brands
Key Features
E-commerce Connections
Connects with 300+ platforms including Shopify, WooCommerce, and BigCommerce. Automatically syncs your products, prices, and customer purchases in real-time.
Ready-Made Automations
60+ pre-built email sequences for things like welcome emails, abandoned carts, post-purchase follow-ups, and win-back campaigns. Set up in minutes.
Smart Customer Segments
Target specific customers based on what they bought, what they looked at, how much they spent, and more. Create unlimited segments.
Predictive Tools
AI predicts which customers will buy again, who might leave, and what they'll spend over time. Use this to target the right people.
Email Builder
Drag-and-drop designer with 100+ templates. No coding needed. Works perfectly on phones and computers.
Pros and Cons
Pros
- Built for online stores - Works perfectly with Shopify, WooCommerce, and other e-commerce platforms
- Powerful targeting - Segment customers by purchase behavior, not just basic info
- Ready-to-use automations - 60+ templates save hours of work
- Shows revenue per email - See exactly what makes money
- Email + SMS in one place - Manage both from one dashboard
Cons
- Gets expensive fast - 10,000 contacts = $100+/month, 50,000 = $500+/month
- Takes time to learn - 2-3 weeks to understand all features
- SMS costs extra - Text messages cost $0.01-0.03 each on top of monthly price
- No landing page builder - Can't create full webpages, only forms
Pricing Plans
- Customer profiles with all-time data
- 350+ built-in integrations
- Marketing Agent to get started fast
- Email support
- Generative AI to create content fast
- Klaviyo logo removed from emails
- Predictive analytics
Email + mobile messages
- Everything included in email + mobile messages
- Multi-channel segmentation
- Multi-channel A/B testing
- Multi-channel attribution
- Customer product recommendations
- Mobile push marketing channel
- Academy courses
How It Compares
Mailchimp
Better for e-commerce with deeper store integrations, tracks actual sales revenue, has predictive AI, and pre-built flows for online stores. Mailchimp is general-purpose; Klaviyo is e-commerce-focused.
Omnisend
More advanced segmentation, better AI predictions, clearer revenue reports, and stronger integrations. Omnisend is cheaper but Klaviyo typically makes more money for stores.
Active campaign
Better for e-commerce with shopping cart triggers, product recommendations, and revenue tracking. ActiveCampaign is better for service businesses. Choose Klaviyo for online stores.