What is Kajabi?
Kajabi review where we break down everything you need to know in simple terms.
Think of Kajabi as your complete online business in a box.
Let’s say you know how to do something well – maybe you’re a fitness coach, a photographer, a marketer, or a chef. You want to teach people online and get paid for it.
Normally, you’d need:
- A website (costs money)
- Email software to contact customers (costs more money)
- A place to host your videos (more money)
- A payment system to collect money (even more money)
- A way to create sales pages (you guessed it – more money)
That’s at least 5 different tools to buy and learn. Confusing, right?
Kajabi puts all of this in one place. One monthly payment. One login. Everything works together.
You can:
- Build your website (no tech skills needed)
- Upload your course videos
- Send emails to your students
- Take payments from customers
- Create sales pages that convert
- Build a community where students can chat
- Run your whole business from your phone
It’s like having a complete business team, but it’s just software. In this Kajabi review, we’ll cover the real pricing (starting at $89/month), what features you actually get, the good parts, the bad parts, and help you decide if it’s the right platform for your online course business. Whether you’re a complete beginner or an experienced course creator looking to switch platforms, this review gives you all the facts you need to make a smart decision.
Freelancers teaching their skills, Startup founders building online courses, Small business owners, Marketing agencies, Consultants and Coaches.
Key Features
Course Builder
You don't need to be tech-savvy. Record your videos on your phone, upload them to Kajabi, and organize them into modules. Students watch them in order. You can add quizzes, PDFs, and workbooks too.
Website Maker
No need to hire a web designer or learn coding. Pick a template, change the words and pictures, and you have a website in hours. Includes blog, landing pages, and sales pages.
Email System
When someone buys your course, they automatically get welcome emails. When someone joins your email list, you can send them helpful tips automatically. No limit on how many emails you send - even on the $89 plan.
Marketing Funnels
Funnels guide people from "just browsing" to "paying customer." Kajabi gives you templates for webinars, free downloads, product launches, and more. You get unlimited funnels even on the cheapest plan.
Payment Collection
When someone buys your course, the money goes straight to your bank account. Kajabi takes zero commission - you keep 100% (minus the credit card processing fee of about 3%). You can offer payment plans, subscriptions, or one-time payments.
Pros and Cons
Pros
- No commission on sales - Kajabi never takes a cut of your revenue. Other platforms charge 5-10% of every sale you make.
- Everything in one place - You don't need 5 different subscriptions. Website, email, course hosting, payment processing - it's all here.
- Help available 24/7 - Even if you pay just $89/month, you can chat with support any time, day or night.
- Looks professional - The templates are modern and make you look like an established business, even if you just started.
- Regular updates - Kajabi keeps adding new features like AI, Universal Inbox, and Comment-to-DM automation.
Cons
- Not cheap for beginners - $89/month is a lot if you're just testing an idea. Some competitors have free plans.
- Contact limits are strict - The $89 plan only allows 250 email contacts. When you hit 251, you must upgrade immediately or your business stops working
- Takes time to learn - There are so many features that it's overwhelming at first. Expect 2-3 weeks before you feel comfortable.
- Design flexibility is limited - You can't customize designs as much as WordPress. You're stuck with Kajabi's style framework.
- Design flexibility is limited - You can't customize designs as much as WordPress. You're stuck with Kajabi's style framework.
Pricing Plans
Kickstarter
- Make 1 online course or digital product
- Store 250 customer emails
- 1 website
- 1 community space for students
- 1 helper/team member account
- Send unlimited emails to customers
- Make unlimited sales pages
- Create unlimited marketing funnels
- Get help 24/7
Basic
- Make 5 courses or products
- Store 2,500 customer emails
- Connect other tools like Zapier
Growth
- Make 50 courses or products
- Store 25,000 customer emails
- Add 10 team members to help you
- Remove "Made with Kajabi" from your site
Pro
- Make unlimited courses
- Store 100,000 customer emails
- Create 3 separate websites
- Create 3 different communities
- Add 25 team members
- Get a personal success manager to help you
How It Compares
Teachable
Kajabi charges $0 commission. Kajabi includes email marketing, website builder, and community - Teachable doesn't. You get 24/7 support with Kajabi vs email-only support with Teachable. While Teachable looks cheaper, once you add up the 5% commission and extra tools you need to buy, Kajabi's $89 plan is actually better value.
Thinkific
Kajabi is a complete business solution. Thinkific is just course hosting - you need separate tools for email marketing, funnels, and community. Kajabi has better support (24/7 chat vs email-only). Unlimited emails and funnels on Kajabi.
Podia
More powerful marketing tools and automation. Better analytics to track your business. Professional templates and designs. AI features to create content faster. 24/7 support (Podia only offers email support).