Your brand is more than just a logo or a color scheme—it’s the visual story that tells people who you are before you even say a word. But keeping that story consistent across every Instagram post, presentation, or flyer can feel like juggling dozens of files, color codes, and font names. That’s where Canva’s brand kit comes in to save the day.

If you’ve been wondering how to create a brand kit on Canva, you’re in the right place. This guide walks you through everything you need to build a complete brand kit that keeps all your visual assets organized and ready to use. Whether you’re a small business owner designing your own marketing materials, a freelancer managing multiple client brands, or part of a team that needs everyone on the same page, a brand kit makes your life significantly easier.

Think of your brand kit as a digital toolbox. Instead of hunting through folders for that perfect shade of purple or trying to remember if your heading font is Montserrat or Poppins, everything lives in one convenient spot. When you open any Canva project, your logos pop up in searches, your exact brand colors appear at the top of the color picker, and your fonts are right there waiting for you. No more copy-pasting hex codes or downloading the same logo file for the twentieth time.

The beauty of learning how to create a brand kit on Canva is that it only takes about 15-20 minutes to set up, but it saves you hours every single week. Once your kit is ready, you can apply your entire brand identity to any template with just a few clicks. Your Instagram posts will match your business cards, which will match your website graphics—all without the headache of manual matching.

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Before You Start

✓ A Canva account
✓ Brand assets ready - Your logo files (PNG or SVG format), brand color codes (hex codes), and font names
✓ Basic computer skills
✓ Internet connection
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Step-by-Step Instructions

Log Into Your Canva Account

Open your web browser and go to Canva.com. Sign in with your email, Google, Facebook, or Apple account. Once logged in, click on your profile picture in the top right corner. From the dropdown menu, select “Brand Kit” or go directly to Settings and find the Brand Kit option. Note that you need Canva Pro, Teams, or Enterprise to access the full Brand Kit features.

💡 Note: If you don't see the Brand Kit option, you're likely on a free account. Canva offers a 30-day free trial of Canva Pro to test all brand kit features.

Add Your Logo Files to the Brand Kit

In the Brand Kit section, look for the “Logos” area. Click “Add logo” or the upload button. Select your logo file from your computer (PNG with transparent background works best). You can upload multiple logo versions like full color logo, white logo, or icon-only logo. Canva allows up to 3 logos on Canva Pro and unlimited logos on Canva for Teams. After uploading, your logos will automatically appear in your designs when you search for them.

💡 Note: Upload different logo variations (horizontal, vertical, icon) so you have options for different design layouts. PNG files with transparent backgrounds give you the most flexibility.

Set Up Your Brand Colors

Scroll down to the “Brand colors” section in your Brand Kit. Click “Add brand colors” or the plus icon. You can add colors in three ways: paste your hex color codes directly, use the color picker to select colors, or upload an image and Canva will extract colors from it. Add your primary brand color first, then your secondary colors. Canva Pro allows up to 3 color palettes with multiple colors each. Name your color palette something clear like “Primary Palette” or “Social Media Colors

💡 Note: Keep your primary colors (the ones you use most often) in the first palette. You can create additional palettes for seasonal campaigns or different brand needs.

Add Your Brand Fonts

Find the “Brand fonts” section in your Brand Kit. Click “Add brand fonts.” Canva has thousands of fonts available. Search for your brand fonts by name using the search bar. Select your heading font first, then your body font. You can add up to 3 font combinations on Canva Pro. If your exact brand font isn’t available in Canva, choose the closest alternative or upload custom fonts (available on Canva for Teams or Enterprise). Click “Done” to save your font selections.

💡 Note: If you can't find your exact brand font, Google search "[your font name] Canva alternative" to find similar options. Popular alternatives include Montserrat for modern sans-serifs or Playfair Display for elegant serifs.

Save and Organize Additional Brand Assets

Below your logos, colors, and fonts, you’ll see options to add more brand assets. Click “Upload” to add brand graphics like patterns, icons, or illustrations you use regularly. Create and save design templates by clicking “Create a design,” making your template, then clicking the three dots and selecting “Add to Brand Kit.” This helps you and your team start new projects faster with pre-approved layouts.

💡 Note: Save templates for your most common designs like Instagram posts, Facebook covers, or presentation slides. This saves hours of setup time for future projects.

Apply Your Brand Kit to Designs

Open any Canva design or create a new project. Your brand kit elements now appear automatically throughout Canva. Your logos show up when you search for them in the search bar. Your brand colors appear at the top of any color picker. Your brand fonts are listed first in the font dropdown menu. To apply all brand elements at once to a template, click on a design element and look for “Apply brand kit” or the magic wand icon. Select your brand kit and Canva will automatically replace template colors and fonts with yours.

💡 Note: Use the "Apply brand kit" feature on Canva templates to instantly customize them with your colors and fonts. This is the fastest way to create branded content from existing templates

Share Your Brand Kit with Team Members

If you have Canva for Teams, you can share your brand kit with team members. Click “Invite people” in your Brand Kit settings. Enter team member email addresses and set their permissions (can edit or can view). Once invited, they’ll have access to all your brand assets in their Canva account. Everyone will see the same logos, colors, and fonts, ensuring brand consistency across all team designs. You can remove access anytime from the team settings.

💡 Note: Give "view only" access to freelancers or external contractors so they can use your brand assets without accidentally changing them. Save "edit" permissions for your core team members.
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Key Takeaways

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Brand Kits Keep Your Visual Identity Consistent
Creating a brand kit on Canva centralizes all your brand elements in one place. Instead of searching for the right shade of blue or copying hex codes repeatedly, everything is automatically available in every design. This consistency builds brand recognition and makes your business look professional.
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Canva Pro is Required for Full Brand Kit Features
While free Canva accounts can save some elements, the complete brand kit feature requires Canva Pro, Teams, or Enterprise. The investment pays off quickly through time saved and professional results. The Pro plan allows 3 color palettes, 3 logos, and 3 font combinations, while Teams offers unlimited brand assets.
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Upload Multiple Logo Variations for Flexibility
Don't just upload one logo version. Include your full color logo, white version, icon only, and horizontal/vertical layouts. This gives you options for different backgrounds and design layouts without leaving Canva to find the right file.
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Pro Tips

✨ Pro Tip
Create seasonal color palettes
✨ Pro Tip
Name your assets clearly
✨ Pro Tip
Use the brand kit template feature
✨ Pro Tip
Upload brand patterns and textures
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Common Mistakes to Avoid

✕ Uploading low-resolution logos
Many people upload small or pixelated logo files that look blurry when resized.
Instead: Always upload the highest resolution version of your logo (PNG or SVG format recommended).
✕ Using RGB color codes instead of hex codes
Canva works best with hex color codes (like #FF5733). If you only have RGB values (like RGB 255, 87, 51)
Instead: Use a free online converter to change them to hex codes before adding them to your brand kit. This ensures color accuracy across all designs.
✕ Not organizing brand assets into folders
Uploading everything without organization creates chaos
Instead: Create folders within your brand kit for different asset types: "Logos," "Icons," "Patterns," "Team Photos." This makes finding the right asset quick and easy.