What is ConvertKit?
This ConvertKit review covers everything you need to know about this popular email marketing tool for creators in 2025.
If you’re a blogger, podcaster, YouTuber, or course creator, keep reading. You’re about to discover a platform designed specifically for creators.
ConvertKit isn’t your typical email software. It focuses on simple, powerful tools that help you grow your audience and earn money from it.
You won’t find confusing features you’ll never use. Instead, you get clean tools to build forms, send emails, and automate your workflows — even while you sleep.
In this ConvertKit review, we’ll explore pricing, features, pros, and cons. We’ll also break down who ConvertKit is best for.
You’ll see how the visual automation builder works. You’ll also learn about its landing pages, tagging system, and email editor. Then, we’ll compare ConvertKit to alternatives like Mailchimp and ActiveCampaign.
Whether you’re starting with 100 subscribers or managing thousands, this honest review will help you decide if ConvertKit fits your creator business.
Content creators , Online course creators, Authors and writers, Coaches and consultants , Small creator businesses, Newsletter writers, Freelancers and solopreneurs
Key Features
Visual Automation Builder
Create automated email sequences using a drag-and-drop visual editor. Set up welcome sequences, product launches, and nurture campaigns without writing code. You can add conditions, delays, and actions based on subscriber behavior like link clicks or tag additions.
Landing Pages and Forms
Build unlimited landing pages and opt-in forms with customizable templates. No separate landing page tool needed. Create squeeze pages for lead magnets, sales pages for products, and embed forms anywhere on your website to grow your email list.
Organize subscribers with tags instead of complicated lists.
Tag people based on interests, purchases, or behavior. Send targeted emails to specific tagged groups. Much simpler than traditional list management in other email platforms.
Email Broadcasts and Sequences
Send one-time email broadcasts to your entire list or segments. Create automated email sequences (like 5-day courses) that send emails on a schedule. Write emails in a clean editor with formatting options and preview before sending.
Creator Network and Recommendations
Unique feature that lets creators recommend each other's newsletters. When someone subscribes to your list, they see recommendations for similar newsletters. Helps you grow your list through cross-promotion with other creators in the ConvertKit network.
Pros and Cons
Pros
- Simple and beginner-friendly - Clean interface that's easy to learn, even if you've never done email marketing before
- Built specifically for creators - Features designed for bloggers, podcasters, and course creators, not big corporations
- Free plan for up to 1,000 subscribers - Actually useful free plan with core features, not a limited trial
- Visual automation builder - Create complex email sequences with drag-and-drop, no technical skills needed
- Generous email sending limits - Send unlimited emails on all plans, unlike competitors who charge per email
Cons
- Pricing increases with subscribers - Gets expensive fast as your list grows; $119/month for 10,000 subscribers
- Limited design flexibility - Email templates are simple and text-focused; not great if you want heavily designed emails
- No A/B testing on lower plans - Split testing is very limited; hard to optimize email performance
- Basic reporting on Creator plan - Analytics are simple; Creator Pro needed for detailed engagement data
- No built-in CRM features - Not designed for complex sales pipelines or customer relationship management
Pricing Plans
Creator
- $25/month for up to 1,000 subscribers
- Everything in Free
- Remove ConvertKit branding
- Automated email sequences
- Visual automation builder
- Third-party integrations
- Email support
- Custom domain for landing pages
- Subscriber scoring
Creator Pro
- $50/month for up to 1,000 subscribers
- Everything in Creator
- Newsletter referral system
- Advanced reporting and analytics
- Subscriber scoring and engagement data
- Free migration from another platform
- Facebook custom audiences integration
How It Compares
Mailchimp
ConvertKit has better automation builder, cleaner interface, unlimited emails on free plan, better for creators. Mailchimp has more templates and lower pricing for small lists but worse deliverability and confusing interface updates.
ActiveCampaign
ConvertKit is simpler and easier to learn, better free plan, built for creators not businesses. ActiveCampaign has more powerful CRM and segmentation but much steeper learning curve and higher starting price with no free option.