What is MailChimp?
This Mailchimp review covers everything you need to know before choosing it for your email campaigns.
At its core, Mailchimp lets you send emails to your customers, but it has become much more than that. You can build landing pages, create automated email sequences, design signup forms, and track how people interact with your emails. The platform works well whether you send a weekly newsletter to 50 subscribers or manage complex campaigns for thousands of customers.
Mailchimp’s beginner-friendly interface makes it popular. You don’t need coding skills to create professional-looking emails. The drag-and-drop editor lets you add images, buttons, and text blocks by simply clicking and moving them around. You can customize over 100 pre-designed templates to match your brand colors and style.
In this review, we examine Mailchimp’s pricing plans, key features, and real-world pros and cons to help you determine if it fits your specific business needs. Whether you’re a solopreneur, run a small online shop, or manage marketing for a growing company, you’ll find practical information to make an informed decision in this mailchimp review.
Freelancers, Startups, Small Business, E-commerce stores, Non-profit organizations, Bloggers and Content Creators
Key Features
Drag-and-Drop Email Builder:
You can create an email that looks like it was made by a professional designer, in minutes.
Automation (The Time-Saver)
It helps you build a relationship with new customers while you sleep.
Audience Segmentation
You can send one email to people who bought from you last month and a different email to those who haven't bought anything yet.
See What's Working (Reports & Analytics)
After you send an email, Mailchimp shows you clear graphs and numbers. You can see how many people opened it, what links they clicked, and if your email made you any sales
Pros and Cons
Pros
- Super Easy to Use: The 1 reason people choose Mailchimp. You don't need to be tech-savvy to get started.
- Great Free Plan: You can use a powerful version of Mailchimp for free forever, which is perfect for new businesses.
- Beautiful Templates: Their pre-designed email layouts are modern, professional, and look great on phones.
- Lots of Connections: It works with almost every other tool you might use, like your online store (Shopify), your website (WordPress), and more.
- Helpful Automation: Setting up automatic welcome emails or birthday messages is straightforward.
Cons
- Can Get Expensive: The price jumps up quickly as you add more contacts to your list. Other tools can be cheaper for the same number of people.
- Confusing Changes: Mailchimp sometimes updates its design, and users report that features they used to use are hard to find.
- Limited Free Support: On the Free plan, you only get email support for the first 30 days. After that, you're on your own with the help docs.
- Basic CRM: It's not the best tool for managing sales pipelines and leads like a dedicated CRM system.
Pricing Plans
Essential
- For Growing businesses.
- 3 Seats users
- 3 Audiences
- Pre-built email template
- Remove Mailchimp branding
Standard
- Up to 200 Marketing Automation Flows
- Generative AI features
- 5 Users seat
- 5 audience
- Creative Assistant
- 24/7 Email & Chat Support
Premium
- Up to 200 Marketing Automation Flows
- Generative AI features
- Unlimited user seat
- Unlimited Audience
- 4 Sessions for Personalized Onboarding
- 24/7 Email & Chat Support
How It Compares
Brevo
Mailchimp has a better free plan and is often considered easier for absolute beginners.
Mailerlite
Mailchimp's email designer and template library are often seen as more polished and professional.
Constant Contact
Mailchimp offers a more modern, user-friendly interface and stronger automation features.