What is MailerLite?
This MailerLite review shows why it’s a top choice for small businesses. It offers an easy-to-use email marketing tool designed to simplify your work. You can send newsletters, build landing pages, and automate customer communication with ease. Its clean, drag-and-drop interface requires no technical skills. Anyone can create professional campaigns.
A key finding is its outstanding value. MailerLite offers one of the best free plans on the market. You can manage up to 500 subscribers and send 12,000 emails per month at no cost. Its paid plans remain very affordable as you grow. These give you access to powerful features like a visual automation builder. It also integrates with e-commerce stores like Shopify and includes tools to build a simple website. While it may lack advanced analytics for large enterprises, its core strengths are perfect for bloggers, creators, and small teams. In short, MailerLite masterfully balances essential power with simplicity and cost-effectiveness.
Based on comprehensive analysis, MailerLite is a user-friendly and affordable platform. It is ideal for small businesses, bloggers, and creators. Its strengths are an intuitive interface and a generous free plan. However, it may lack some advanced features needed by larger enterprises.
Small to medium businesses, bloggers, creators, and nonprofits .
Key Features
Drag-and-Drop Editor
An intuitive builder for creating emails, forms, and landing pages without coding skills.
Email Automation
Visual workflow builder to set up welcome series, nurture sequences, and e-commerce triggers like abandoned carts .
Landing Pages & Websites
Built-in tools to create standalone landing pages for lead generation or even full, simple websites.
AI Assistant
An integrated AI tool helps generate text, images for landing pages, and A/B test ideas (available on Advanced plan and higher).
E-commerce Integrations
Native connections with Shopify and WooCommerce for syncing products and automating post-purchase emails.
Pros and Cons
Pros
- User-friendly and easy-to-navigate interface .
- One of the best free plans on the market, even after recent changes .
- Affordable pricing for paid plans, offering great value .
- Good email deliverability rates, ensuring your emails reach the inbox .
- 24/7 live chat support is available on the Advanced plan .
Cons
- The free plan subscriber limit was reduced to 500 in September 2025
- Segmentation and reporting features are more basic than some competitors .
- The account approval process can be strict for new users .
Pricing Plans
Growing business
- 500 subscribers
- Unlimited emails
- 3 users
- Sell digital products
- Unlimited landing pages & templates
Advanced
- 500 subscribers
- Unlimited users
- AI writer
- Custom HTML
- Enhanced automations
- live chat support
Enterprise
- 100,000+ subscribers
- Dedicated IP
- Account manager
- Custom designs
How It Compares
Brevo (Sendinblue)
More intuitive email campaign and automation builder, better for pure email marketing focus .
GetResponse
Simpler to use and more budget-friendly for essential features .