What is Make?


In this definitive Make review, we’re cutting through the noise to answer one simple question: is Make.com the right automation tool for you?

If you’ve ever found yourself wasting hours on repetitive online tasks—like copying data from emails to a spreadsheet, posting social media updates, or managing leads—you’ve likely heard of automation. Think of Make as a super-powered digital assistant that connects all your different apps and does the boring work for you, automatically.

Formerly known as Integromat, Make is a visual automation platform that stands as a powerful alternative to tools like Zapier. It uses a “drag-and-drop” interface where you create “scenarios” (automated workflows) that visually show your data flowing from one app to another.

In this detailed Make review, we’ll explore its powerful features, break down the pricing, and compare it to its competitors to help you decide if it’s the best tool to supercharge your productivity.

Best For:

Tech-Savvy Freelancers, Startups, Small to Medium Businesses, and Agencies

Key Features

Visual Scenario Builder

The core of Make. You visually map your automation with modules and connections, giving you a crystal-clear picture of how your data moves. This is a significant advantage for complex workflows.

Extensive App Ecosystem (2,000+ Integrations)

Connect to virtually any service you use, from Google Workspace and Salesforce to TikTok and Discord. The high-quality modules allow for deep, nuanced data handling.

Powerful Data Routing and Filtering:

Route information down different paths based on specific conditions (e.g., "If the deal value is over $5000, send a Slack message to the CEO; otherwise, notify the sales team"). This enables incredibly sophisticated automations.

Hands-On Data Transformation

Manipulate your data on the fly within a scenario without needing a separate app. Functions for formatting dates, performing math, and parsing text are built directly into each module.

Flexible Scheduling and Triggers

Run scenarios on a schedule as frequent as every minute (on paid plans), or trigger them instantly via webhooks, emails, or app events.

Pros and Cons

Pros

  • Extremely Cost-Effective: Offers significantly more operations (called "credits") for your money compared to key competitors.
  • Unmatched Visual Clarity: Seeing your entire workflow in a diagram makes debugging and optimizing much easier.
  • High Customization and Control: Advanced features like routers, filters, and arrays provide granular control over your automations.
  • Generous Free Plan: The free tier is robust enough for individuals to build and run meaningful, simple automations indefinitely.

Cons

  • Steeper Learning Curve: The visual interface, while powerful, can be intimidating for absolute beginners compared to simpler, linear competitors.
  • 15-Minute Minimum Interval on Free Plan: Scheduled scenarios can only run every 15 minutes on the free tier, which may be too slow for some use cases.
  • "Credits" System Can Be Confusing: Understanding what consumes a credit requires a bit of a learning process, unlike simpler "task"-based systems.
  • UI Can Feel Overwhelming: The abundance of options and technical terms might be daunting for non-technical users initially.

Pricing Plans

Core

per month
  • 10,000 credits
  • Unlimited scenarios
  • Minute-level scheduling.

Pro

per month
  • Everything in Core + priority execution, custom variables, full logs.
  • Custom variables
  • Full logs.

Team

per month
  • Everything in Pro + team roles,
  • Shared templates.

Custom Pricing

Contact Sales
  • Advanced security
  • 24/7 support,
  • Custom functions

How It Compares

Zapier

Price $19.99/mo
Rating 4.5/5
Our Advantages:

Make is far more affordable and offers a superior visual workflow builder for complex logic. Zapier is often praised for its ease of use, but Make provides better value and control.

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n8n

Price $20/mo
Rating 4.6/5
Our Advantages:

While n8n is also powerful and visual, Make's cloud-based platform is easier to set up. n8n often requires self-hosting for full cost-effectiveness, which demands technical server knowledge.

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Integrately

Price $19/mo
Rating 4.5/5
Our Advantages:

Integrately is simple but less powerful. Make offers deeper customization, more advanced features, and a more robust app ecosystem for growing businesses.

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