What is Zapier?
If you find yourself constantly switching between different apps and doing the same boring tasks repeatedly, there’s a better way. Zapier is a tool that connects your apps and automates your work. It acts like a digital assistant that works between your programs, handling tasks automatically so you don’t have to.
This Zapier review will help you understand exactly how this tool can simplify your workday. We’ll show you how it works in plain language, break down the costs clearly, and highlight both the strengths and limitations. Whether you’re a business owner, freelancer, or part of a team, our Zapier review will give you the honest information you need
Freelancers & Solopreneurs, Small to Medium Businesses (SMBs) & Startups, Marketing & Sales Teams
Key Features
No-Code Automation
Create complex workflows with a drag-and-drop interface, no programming skills required .
Multi-Step Zaps
Build sophisticated workflows with more than two actions in a single automation .
Vast App Integrations
Connect over 7,000+ popular apps like Gmail, Slack, Salesforce, and Google Sheets .
Filters & Paths
Add "if/then" logic to your Zaps, so they only run or take different actions under specific conditions.
Tables & Interfaces
Included tools for storing data and building simple custom web pages and forms that connect to your automations.
Pros and Cons
Pros
- Saves Time: Dramatically reduces time spent on manual, repetitive tasks across apps
- Incredibly User-Friendly: The visual editor and pre-made templates make it easy for non-technical users to start automating .
- Extremely Flexible: With thousands of app connections, you can automate almost any business process you can imagine .
- Powerful Free Tier: The free plan is functional enough for users to test and implement basic automations .
Cons
- Cost Can Escalate: The task-based pricing can become expensive for power users or businesses with high-volume automation needs .
- Can Get Complex: While simple Zaps are easy, building and troubleshooting complex, multi-step workflows has a learning curve and can require manual configuration .
- No Dedicated Mobile App: Unlike some competitors, Zapier does not offer native mobile apps for managing automations on the go .
- Dashboard Clutter: Managing a large number of Zaps can make the dashboard messy and hard to navigate over time .
Pricing Plans
Professional
- 750 tasks/month
- Multi-step Zaps
- Filters
- Custom logic
- AI fields
Team
- 2,000 tasks/month
- Shared workspaces
- User permissions
- SAML SSO
Enterprise
- Unlimited users
- Advanced admin controls
- Dedicated support
- Annual task limits
How It Compares
Make.com
Zapier offers a more beginner-friendly interface and is generally easier to learn for simple automations .
Relay.app
Zapier has a much larger library of app integrations (7,000+ vs. a few hundred), offering greater connectivity .
IFTTT
Zapier is stronger for business and multi-step workflows, whereas IFTTT is better for simple consumer and smart home applets .